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Malaysian Chinese folk beliefs on Facebook based on LDA topic modelling

Humanities

Malaysian Chinese folk beliefs on Facebook based on LDA topic modelling

N. Hu, K. C. Ho, et al.

This study, conducted by Ning Hu, Kee Chye Ho, and Pik Shy Fan, delves into how Malaysian Chinese folk beliefs manifest on Facebook through topic modeling. By analyzing over 4000 text posts, intriguing themes such as 'Practitioners Worship' and 'Deity Legends' come to light, showcasing the powerful influence of social media in shaping cultural practices.

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Playback language: English
Abstract
This study investigates Malaysian Chinese folk beliefs on Facebook using Latent Dirichlet Allocation (LDA) topic modeling. Analyzing 4012 Facebook text posts, four main themes emerged: 'Practitioners Worship', 'Temple Activities', 'Deity Legends', and 'Merchandise about Deity Statues'. Integrating social construction and media ecology theories, the study explores the roles of various constructors (practitioners, temples, media, merchants) and identifies characteristics of these beliefs on social media, including utilitarianism, regional diversity, commercialization, and a strong Taoist influence. The findings highlight social media's role in constructing and practicing folk beliefs.
Publisher
Humanities and Social Sciences Communications
Published On
Apr 30, 2024
Authors
Ning Hu, Kee Chye Ho, Pik Shy Fan
Tags
Malaysian Chinese
folk beliefs
Facebook
topic modeling
Taoist influence
social media
cultural practices

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