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Internet users engage more with phatic posts than with health misinformation on Facebook

Interdisciplinary Studies

Internet users engage more with phatic posts than with health misinformation on Facebook

M. Berriche and S. Altay

Explore the intriguing dynamics of social media misinformation with research conducted by Manon Berriche and Sacha Altay. This study analyzes over 6 million interactions on the Facebook page Santé + Mag, revealing that social engagement often trumps the spread of health misinformation. Discover why phatic posts reign supreme in driving user interactions and the surprising predictors behind online behavior.

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