Business

Impact of strategic alliance on the innovation of women-owned enterprises in Nigeria

O. C. Anyanwu, S. E. Oloto, et al.

This research conducted by Ogochukwu Christiana Anyanwu, Sunday Emeka Oloto, and Victor Chukwunweike Nwokocha unveils the significant impact strategic alliances have on the innovation of women-owned enterprises in Nigeria. The findings highlight how cost reduction and new opportunities can enhance both process and product innovation.

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Playback language: English

Index

Abstract

This research analyzes the impact of strategic alliances on the innovation of women-owned enterprises in Nigeria using a quantitative survey of 109 women-owned enterprises. Regression analysis reveals that strategic alliance characteristics have varied effects on innovation. Cost reduction and new opportunities significantly increased process innovation (0.76 and 0.62 respectively), while cost reduction also significantly increased product innovation (0.63). The study recommends policymakers encourage strategic alliances to foster innovation in women-owned enterprises.

Publisher

Humanities and Social Sciences Communications

Published On

Dec 15, 2023

Authors

Ogochukwu Christiana Anyanwu, Sunday Emeka Oloto, Victor Chukwunweike Nwokocha

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