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Abstract
This research analyzes the impact of strategic alliances on the innovation of women-owned enterprises in Nigeria using a quantitative survey of 109 women-owned enterprises. Regression analysis reveals that strategic alliance characteristics have varied effects on innovation. Cost reduction and new opportunities significantly increased process innovation (0.76 and 0.62 respectively), while cost reduction also significantly increased product innovation (0.63). The study recommends policymakers encourage strategic alliances to foster innovation in women-owned enterprises.
Publisher
Humanities and Social Sciences Communications
Published On
Dec 15, 2023
Authors
Ogochukwu Christiana Anyanwu, Sunday Emeka Oloto, Victor Chukwunweike Nwokocha
Tags
strategic alliances
innovation
women-owned enterprises
quantitative survey
Nigeria
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