Business

Impact of Covid-19 on consumer behavior: Will the old habits return or die?

J. Sheth

The COVID-19 pandemic has transformed consumer behaviors, forcing shoppers to adapt quickly to new shopping modalities with a focus on home delivery and technology. Jagdish Sheth from Goizueta Business School, Emory University, explores how these evolving habits will shape the future of consumerism amidst changing regulations and innovative trends.

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Playback language: English

Index

Abstract

The COVID-19 pandemic and the lockdown and social distancing mandates have disrupted the consumer habits of buying as well as shopping. Consumers are learning to improvise and learn new habits. For example, consumers cannot go to the store, so the store comes to home. While consumers go back to old habits, it is likely that they will be modified by new regulations and procedures in the way consumers shop and buy products and services. New habits will also emerge by technology advances, changing demographics and innovative ways consumers have learned to cope with blurring the work, leisure, and education boundaries.

Publisher

Journal of Business Research

Published On

Jun 04, 2020

Authors

Jagdish Sheth

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