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Impact of ByteDance crisis communication strategies on different social media users

Business

Impact of ByteDance crisis communication strategies on different social media users

S. Che, Y. Zhou, et al.

Explore how ByteDance's crisis communication strategies impacted user attitudes on TikTok during Trump's sanctions. This insightful study by ShaoPeng Che and colleagues examines over 50,000 comments from Toutiao and Weibo, revealing platform-specific user responses and offering recommendations for effective multi-platform communication.

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