Business

How to really quantify the economic value of customer information in corporate databases

C. Lamela-orcasitas and J. García-madariaga

Discover the revolutionary VICRM model developed by Carlos Lamela-Orcasitas and Jesús García-Madariaga, which redefines the assessment of customer information's economic value in CRM systems. This innovative approach not only enhances traditional Customer Lifetime Value models but also introduces customer engagement, knowledge, and social values, providing businesses with richer insights and segmentation strategies.

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