Linguistics and Languages

The potential of emotive language to influence the understanding of textual information in media coverage

A. Absattar, M. Mambetova, et al.

Discover how emotive linguistic techniques shape reader perceptions in Kazakh media discourse. This research by Adil Absattar, Manshuk Mambetova, and Orynay Zhubay reveals the critical role of emotivity in influencing public relations and audience responses to information.

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Abstract

This paper analyzes the use of emotive linguistic means in Kazakh media discourse to explore the cognitive perception of media coverage by readers. It examines the emotive aspect of internet media discourse, finding that emotivity, expressed through lexical and syntactic means, is crucial for building public relations and influencing the audience. The study's results show that the culture of internet media readers and the content of coverage significantly impact their perception and emotional response to the information.

Publisher

Humanities and Social Sciences Communications

Published On

Jun 30, 2022

Authors

Adil Absattar, Manshuk Mambetova, Orynay Zhubay

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