Business

Generation Z members’ intentions to work in tourism in their World Heritage Site hometowns

G. Bermúdez-gonzález, E. M. Sánchez-teba, et al.

This research uncovers the factors that drive Generation Z's desire to work in tourism in their hometowns, specifically focusing on Antequera, Spain. Conducted by Guillermo Bermúdez-González, Eva María Sánchez-Teba, María-Dolores Benítez-Márquez, and José Jesús Vegas-Melero, it reveals the importance of community involvement and place attachment in shaping work intentions amidst perceptions of tourism development.

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Playback language: English

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