This study examines the factors influencing Generation Z's intention to work in tourism within their World Heritage Site (WHS) hometowns, using Antequera, Spain, as a case study. The Theory of Planned Behavior (TPB) framework is employed to assess the impact of community involvement, place attachment, and positive/negative perceptions of tourism development on work intentions. A PLS-SEM model reveals that community involvement, place attachment, and positive perceptions directly influence work intentions, while negative perceptions do not.
Publisher
Humanities and Social Sciences Communications
Published On
Nov 18, 2023
Authors
Guillermo Bermúdez-González, Eva María Sánchez-Teba, María-Dolores Benítez-Márquez, José Jesús Vegas-Melero
Tags
Generation Z
tourism
World Heritage Site
community involvement
place attachment
perceptions
work intentions
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