Business

Generation Z members’ intentions to work in tourism in their World Heritage Site hometowns

G. Bermúdez-gonzález, E. M. Sánchez-teba, et al.

This research uncovers the factors that drive Generation Z's desire to work in tourism in their hometowns, specifically focusing on Antequera, Spain. Conducted by Guillermo Bermúdez-González, Eva María Sánchez-Teba, María-Dolores Benítez-Márquez, and José Jesús Vegas-Melero, it reveals the importance of community involvement and place attachment in shaping work intentions amidst perceptions of tourism development.

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Abstract

This study examines the factors influencing Generation Z's intention to work in tourism within their World Heritage Site (WHS) hometowns, using Antequera, Spain, as a case study. The Theory of Planned Behavior (TPB) framework is employed to assess the impact of community involvement, place attachment, and positive/negative perceptions of tourism development on work intentions. A PLS-SEM model reveals that community involvement, place attachment, and positive perceptions directly influence work intentions, while negative perceptions do not.

Publisher

Humanities and Social Sciences Communications

Published On

Nov 18, 2023

Authors

Guillermo Bermúdez-González, Eva María Sánchez-Teba, María-Dolores Benítez-Márquez, José Jesús Vegas-Melero

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