Humanities

Fandom and identity construction: an analysis of Thai fans' engagement with Twitter

P. Smutradontri and S. Gadavanij

Discover how Thai fans actively engage with fan texts on Twitter and shape their identities as online media users. This study, conducted by Pitchapa Smutradontri and Savitri Gadavanij, analyzes 100 fan tweets, revealing various creative expressions and the unique 'Thai-ifize' method that infuses humor and transcultural elements into fandom.

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Index

Abstract

This article explores how Thai fans engage with fan text on Twitter and how fandom relates to identity construction among Thai online media users. Analysis of 100 fan tweets reveals five types: hypothetical interpretation, fan art, narratives, opinion expressions, and parodies. The study also examines fans' shared lexicon ('fan talk') and how fans position themselves in relation to source texts, noting the humorous and transcultural elements, particularly the 'Thai-ifize' method used in creating fan tweets.

Publisher

Humanities & Social Sciences Communications

Published On

Dec 11, 2020

Authors

Pitchapa Smutradontri, Savitri Gadavanij

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