Business

Environmentally sustainable fashion and conspicuous behavior

S. E. Lee and K. Lee

This study by Sae Eun Lee and Kyu-Hye Lee explores how conspicuous consumption impacts word-of-mouth marketing for environmentally sustainable fashion brands. The research reveals exciting insights into the interplay between fashion trends, environmental beliefs, and brand connection, paving the way for a new understanding of consumer behavior in sustainability.

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Playback language: English

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