Business

Enhancing non-profit engagement: the extended model of webpage engagement and adoption for strategic management

M. V. Carrillo-durán, J. L. Tato-jiménez, et al.

Discover how this research by María Victoria Carrillo-Durán, Juan Luis Tato-Jiménez, Chris Chapleo, and Lara Sepulcri uncovers the secrets of non-profit organizations' webpage engagement through the innovative Strategic Online Communication Approach. Dive into the Extended Model of Webpages Engagement and Adoption, EMEA, and learn about the critical elements that enhance interaction and action on NPO websites.

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Playback language: English

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