Business

Effect of digital literacy on social entrepreneurial intentions and nascent behaviours among students and practitioners in mass communication

C. Y. Ip

This groundbreaking study conducted by Ching Yin Ip delves into the factors influencing social entrepreneurial intentions and behaviors among mass communication students and practitioners in Taiwan, with a keen focus on the impact of digital literacy. Discover how perceived social support and peer awareness play pivotal roles in shaping these intentions!

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Playback language: English

Index

Abstract

This study investigates the determinants of social entrepreneurial intentions (SEI) and behaviours among mass communication students and practitioners in Taiwan, focusing on the role of digital literacy. A quantitative survey of 814 participants (373 students, 441 practitioners) utilized structural equation modeling. Results show positive effects of perceived social support, peer social awareness, and digital literacy on SEI, and positive effects of digital literacy and SEI on social entrepreneurial behaviours. Digital literacy emerges as a critical factor.

Publisher

Humanities & Social Sciences Communications

Published On

Jan 03, 2024

Authors

Ching Yin Ip

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