Effect of digital literacy on social entrepreneurial intentions and nascent behaviours among students and practitioners in mass communication

Because journalism and mass communication have changed dramatically in the digital era, exploring alternative career paths for students and practitioners in mass communication may offer valuable insights for the future of the field. Considering the emphasis on decent work opportunities and responsible production practices outlined in the Sustainable Development Goals, this study evaluates the determinants of social entrepreneurial intentions and behaviours of students and practitioners of mass communication in Taiwan. A quantitative survey method is adopted. In total, 814 participants, consisting of 373 students and 441 practitioners, provided valid responses, which were analysed utilising structural equation modelling. The results in both samples indicate positive direct effects of perceived social support, perceived social awareness of peers, and digital literacy on social entrepreneurial intentions, and positive direct effects of digital literacy and social entrepreneurial intentions on social entrepreneurial behaviours. The study identifies digital literacy as a critical element for fostering social entrepreneurial intentions and behaviours. Moreover, educational implications and suggestions are also provided.