The Arts

Do artists perceive blockchain as a new revenue opportunity? A social representation study of the Korean music industry

Y. Park and S. Kim

Discover the intriguing insights from Yujun Park and Seongcheol Kim as they delve into Korean artists' mixed feelings about blockchain's transformative potential in the music industry. While the hope for innovative revenue streams through disintermediation and NFTs is palpable, the practical hurdles for immediate adoption can't be overlooked. Tune in to explore this significant research!

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~3 min • Beginner • English

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