This study investigates Korean artists' perceptions of blockchain's potential to revolutionize the music industry by offering new revenue streams through disintermediation of the royalty distribution system and the Non-fungible Token (NFT) market. Based on social representation theory and interviews, the study reveals ambivalent perceptions – artists hope for new possibilities but also recognize the impracticality of immediate widespread blockchain adoption. The study offers implications for the sustainable implementation of blockchain technology in the music industry.
Publisher
Humanities and Social Sciences Communications
Published On
Jan 24, 2024
Authors
Yujun Park, Seongcheol Kim
Tags
blockchain
music industry
NFTs
artists' perceptions
royalty distribution
disintermediation
sustainable implementation
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