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Cultural Divergence in Popular Music: The Increasing Diversity of Music Consumption on Spotify Across Countries

The Arts

Cultural Divergence in Popular Music: The Increasing Diversity of Music Consumption on Spotify Across Countries

P. Bello and D. Garcia

This intriguing study by Pablo Bello and David Garcia delves into how digitization and streaming influence the globalization of popular music. Are we witnessing a richer diversity in cultural markets or are a few artists taking center stage globally? The analysis of music consumption patterns across 39 countries reveals a fascinating trend toward Cultural Divergence, with distinct musical tastes emerging since 2017.

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