The Arts

Cultural Divergence in Popular Music: The Increasing Diversity of Music Consumption on Spotify Across Countries

P. Bello and D. Garcia

This intriguing study by Pablo Bello and David Garcia delves into how digitization and streaming influence the globalization of popular music. Are we witnessing a richer diversity in cultural markets or are a few artists taking center stage globally? The analysis of music consumption patterns across 39 countries reveals a fascinating trend toward Cultural Divergence, with distinct musical tastes emerging since 2017.

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Abstract

This paper explores the impact of digitization and streaming on the globalization of popular music, examining whether it leads to more diverse cultural markets or a globalized market dominated by a few artists. Analyzing Spotify and iTunes data from 39 countries over four years, the study reveals an upward trend in music consumption diversity since 2017. National charts show significantly more songs, artists, and labels, indicating a process of Cultural Divergence where countries exhibit increasingly distinct musical tastes.

Publisher

Humanities & Social Sciences Communications

Published On

Jul 27, 2021

Authors

Pablo Bello, David Garcia

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