Food Science and Technology

Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors

L. B. Nagy, B. Unger-plasek, et al.

Discover how product attributes like country of origin, appearance, and packaging play a pivotal role in establishing the credibility of organic food! This research, conducted by László Bendegúz Nagy, Brigitta Unger-Plasek, Zoltán Lakner, and Ágoston Temesi, delves into the factors that sway consumer purchasing decisions across Hungary and Poland.

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