Food Science and Technology

Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors

L. B. Nagy, B. Unger-plasek, et al.

Discover how product attributes like country of origin, appearance, and packaging play a pivotal role in establishing the credibility of organic food! This research, conducted by László Bendegúz Nagy, Brigitta Unger-Plasek, Zoltán Lakner, and Ágoston Temesi, delves into the factors that sway consumer purchasing decisions across Hungary and Poland.

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Playback language: English

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Abstract

This research examines product attributes influencing the credibility of organic food, a credence attribute impacting consumer purchasing decisions. A choice-based conjoint analysis was conducted with Hungarian (n=652) and Polish (n=290) participants. Results indicate that country of origin, appearance, and packaging significantly influence perceived credibility, along with price and place of purchase.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Oct 31, 2023

Authors

László Bendegúz Nagy, Brigitta Unger-Plasek, Zoltán Lakner, Ágoston Temesi

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