BusinessNature
Companies inadvertently fund online misinformation despite consumer backlash
W. Ahmad, A. Sen, et al.
This paper, conducted by Wajeeha Ahmad, Ananya Sen, Charles Eesley, and Erik Brynjolfsson, explores the pervasive issue of online misinformation funded by advertising. The research highlights the significant consumer backlash companies face when associated with such sites while proposing low-cost interventions to mitigate this financial incentive.
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