logo
Loading...
Consumer-Driven Racial Stigmatization: The Moderating Role of Race in Online Consumer-to-Consumer Reviews
BusinessJournal of Business Research

Consumer-Driven Racial Stigmatization: The Moderating Role of Race in Online Consumer-to-Consumer Reviews

J. Azer, T. Anker, et al.

This groundbreaking study by Jaylan Azer, Thomas Anker, Babak Taheri, and Ross Tinsley delves into the often-overlooked impact of race on online consumer reviews. By employing critical race theory, the researchers reveal how entrenched racial stigmatization can shape interpretations of review quality in consumer-to-consumer interactions. Discover how this research enhances our understanding of consumer empowerment in a largely unregulated space.... show more
GeneralSummaryMetrics
Abstract
Publisher
Journal of Business Research
Published On
Jan 14, 2023
Authors
Jaylan Azer, Thomas Anker, Babak Taheri, Ross Tinsley
DOI
https://doi.org/10.1016/j.jbusres.2022.113567
Tags
raceconsumer-to-consumer interactionsracial stigmatizationbiasmarketing communicationscritical race theoryconsumer empowerment
Related Publications

Explore these studies to deepen your understanding

Adjacent work that informs or extends this paper's methodology and findings.

The moderating role of eating behaviour traits in the association between exposure to hot food takeaway outlets and body fatness
Health and Fitness

The moderating role of eating behaviour traits in the association between exposure to hot food takeaway outlets and body fatness

J. C. Hoenink, T. Burgoine, et al.

Impulse control during the online shopping frenzy in China: the role of consumer inertia
Business

Impulse control during the online shopping frenzy in China: the role of consumer inertia

J. Y. Shiu, G. Wei, et al.

From online hate speech to offline hate crime: the role of inflammatory language in forecasting violence against migrant and LGBT communities
Sociology

From online hate speech to offline hate crime: the role of inflammatory language in forecasting violence against migrant and LGBT communities

C. A. Calderón, P. S. Holgado, et al.

The role of the private sector in noncommunicable disease prevention and management in low-and middle-income countries: a series of systematic reviews and thematic syntheses
Medicine and Health

The role of the private sector in noncommunicable disease prevention and management in low-and middle-income countries: a series of systematic reviews and thematic syntheses

K. Marshall, P. Beaden, et al.

Listen, Learn & Level Up
Over 10,000 hours of research content in 25+ fields, available in 22+ languages.
No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.
listen to research audio papers with researchbunny