Business

Communication dynamics: Fintech's role in promoting sustainable cashless transactions

W. Huo, W. Xiohui, et al.

This study explores how communication dynamics, financial literacy, and personal innovativeness influence the adoption of cashless transactions in Pakistan. It highlights the vital role of fintech in enhancing financial inclusion and improving living conditions. Research conducted by Weidong Huo, Wang Xiohui, Muhammad Zulfiqar, Ahmed Chand, and Muhammad Rizwan Ullah reveals intriguing insights into the relationship between intentions and actual cashless transaction behavior.