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Cell-based, cell-cultured, cell-cultivated, cultured, or cultivated. What is the best name for meat, poultry, and seafood made directly from the cells of animals?

Food Science and Technology

Cell-based, cell-cultured, cell-cultivated, cultured, or cultivated. What is the best name for meat, poultry, and seafood made directly from the cells of animals?

W. K. Hallman, W. K. H. Ii, et al.

This study by William K. Hallman, William K. Hallman II, and Eileen E. Hallman explores the best labels for cell-based meat, poultry, and seafood in the US market. The research reveals that terms like 'Cell-Cultured' resonate well with consumers and can help distinguish these innovative products from traditional ones.

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