BusinessFrontiers in Psychology
Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption
S. Pawar, A. Fagerstrøm, et al.
Discover how water deprivation impacts choices and consumption in this exciting research by Sanchit Pawar, Asle Fagerstrøm, Valdimar Sigurdsson, and Erik Arntzen. Using cutting-edge eye-tracking and EEG technology, the study reveals fascinating insights into how antecedent events motivate consumer behavior. Dive in!
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