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A contingent value of bricolage strategy on SMEs’ organizational resilience: lessons from the COVID-19 pandemic

Business

A contingent value of bricolage strategy on SMEs’ organizational resilience: lessons from the COVID-19 pandemic

J. Park and R. Seo

This study by Ji-Hoon Park and Ribin Seo delves into the innovative strategies employed by SMEs to thrive during the challenges of the COVID-19 pandemic. It uncovers how these bricolage tactics relate to organizational resilience, contingent upon government support and business process innovation, revealing complex trade-offs that can shape business success in turbulent times.

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