Transportation

Willingness to pay and attitudinal preferences of Indian consumers for electric vehicles

P. Bansal, R. R. Kumar, et al.

This groundbreaking research by Prateek Bansal, Rajeev Ranjan Kumar, Alok Raj, Subodh Dubey, and Daniel J. Graham explores how Indian consumers value electric vehicle attributes. Discover their willingness to pay for features that could influence the future of EV adoption in India.

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Playback language: English

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