Business

Predicting guest satisfaction and willingness to pay premium prices for green hotels

J. Yang, M. N. H. Reza, et al.

Discover how attitudes towards green hotels and practices in China can elevate guest satisfaction and willingness to pay more. This insightful research, conducted by Jin Yang, Mohammad Nurul Hassan Reza, Abdullah Al Mamun, Muhammad Mehedi Masud, and Mara Ridhuan Che Abdul Rahman, unveils the critical factors that drive guests to choose sustainable accommodations.

00:00

Playback language: English

Index

Abstract

This study investigates the factors influencing guest satisfaction and willingness to pay premium prices for green hotels in China. Using data from 573 respondents and partial least squares structural equation modeling (PLS-SEM), the study finds positive effects of attitudes towards green hotels and green practices on guest satisfaction, which in turn positively correlates with willingness to pay a premium. Green experiential loyalty is identified as a moderating factor, along with gender, age, and income. The findings offer valuable insights for green hotel practitioners and support sustainable industry development.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Nov 06, 2024

Authors

Jin Yang, Mohammad Nurul Hassan Reza, Abdullah Al Mamun, Muhammad Mehedi Masud, Mara Ridhuan Che Abdul Rahman

Related Publications

Explore these studies to deepen your understanding of the subject.

Food Science and Technology

Modeling the intention to consume and willingness to pay premium price for 3D-printed food in an emerging economy

M. Yang, J. Gao, et al.

Food Science and Technology

Willingness to pay for pesticide-free vegetables in Hokkaido, Japan: the relationship between appearance and pesticide use

K. Nohara

Transportation

Willingness to pay and attitudinal preferences of Indian consumers for electric vehicles

P. Bansal, R. R. Kumar, et al.

Engineering and Technology

Stakeholders' perceptions of and willingness to pay for circular economy in the construction sector

J. Berglund-brown, A. Pandey, et al.

Listen, Learn & Level Up

Over 10,000 hours of research content in 25+ fields, available in 12+ languages.

No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.

listen to research audio papers with researchbunny