
Business
What promotes the mobile payment behavior of the elderly?
T. Huang, G. Wang, et al.
This research conducted by Tianyang Huang, Gang Wang, and Chiwu Huang delves into what makes elderly individuals in China open to using mobile payments. With insights from 316 participants, the study reveals that ease of use and trust are pivotal, while perceived risks pose challenges. A must-listen for anyone involved in mobile payment innovation!
Playback language: English
Related Publications
Explore these studies to deepen your understanding of the subject.