Environmental Studies and Forestry

Veganuary and the vegan sausage (t)rolls: conflict and commercial engagement in online climate-diet discourse

M. Sanford and J. Lorimer

This paper, conducted by Mary Sanford and Jamie Lorimer, explores the interaction between corporate entities and the Veganuary 2019 campaign on Twitter, revealing a lack of engagement between commercial campaigns and activist audiences amidst a backdrop of strong cultural tension surrounding veganism. Discover the complexities of climate-diet discussions in the realm of social media.

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Playback language: English

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