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Toward effective government communication strategies in the era of COVID-19

Political Science

Toward effective government communication strategies in the era of COVID-19

B. Hyland-wood, J. Gardner, et al.

Explore how effective government communication has played a crucial role in navigating the challenges of the COVID-19 pandemic. Research conducted by Bernadette Hyland-Wood, John Gardner, Julie Leask, and Ullrich K. H. Ecker emphasizes clear messaging, trusted sources, and community engagement as key strategies to build public trust during this crisis.

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Playback language: English
Abstract
This article examines the role of effective government communication in managing the COVID-19 pandemic. Drawing on social science research, it highlights the importance of a two-way communication process involving clear messages, appropriate platforms, diverse audience tailoring, and trusted messengers. Ten recommendations for effective communication strategies are presented, emphasizing the development and maintenance of public trust through increased community engagement and the consideration of emerging digital technologies.
Publisher
HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS
Published On
Jan 21, 2021
Authors
Bernadette Hyland-Wood, John Gardner, Julie Leask, Ullrich K. H. Ecker
Tags
government communication
COVID-19 pandemic
two-way communication
public trust
community engagement
digital technologies
communication strategies

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