This study investigates the impact of community mobilization initiatives on COVID-19 vaccination uptake in Madhya Pradesh, India. Using a case study approach, the study identifies key components of successful community mobilization, including local leadership involvement, support from vaccination teams, in-person communication, engagement of influential community members, localized strategies and IEC materials, and state administration support. Key communication themes are also identified. Findings will inform policymakers and practitioners in enhancing vaccination coverage.
