Note: The citation metrics presented here have been sourced from Semantic Scholar and OpenAlex.
Explore these studies to deepen your understanding of the subject.
Unveiling the digital persona image: the influence of social media on political candidates’ brand personality and voter behaviour in Kuwait
R. S. Alhaimer
Unveiling the effect of social media marketing activities on logistics brand equity and reuse intention
X. Lin, A. A. Mamun, et al.
How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors
X. Shen and J. Wang
The effect of social media engagement on social integration of elderly migrants in China: the mechanism of perceived social support and psychological resilience
L. He, H. B. M. Adnan, et al.
