BusinessHumanities & Social Sciences Communications
The Persuasive Power of Social Media Influencers in Brand Credibility and Purchase Intention
X. Liu and X. Zheng
This study by Xiao Liu and Xiaoyong Zheng delves into how social media influencers shape brand credibility and impact purchase intentions. Discover how factors like authenticity and parasocial relationships play a critical role in follower engagement and brand perception.
Related Publications
Explore these studies to deepen your understanding
Adjacent work that informs or extends this paper's methodology and findings.
Political Science
Unveiling the digital persona image: the influence of social media on political candidates’ brand personality and voter behaviour in Kuwait
R. S. Alhaimer
Business
How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors
X. Shen and J. Wang
Business
Unveiling the effect of social media marketing activities on logistics brand equity and reuse intention
X. Lin, A. A. Mamun, et al.
Social Work
The effect of social media engagement on social integration of elderly migrants in China: the mechanism of perceived social support and psychological resilience
L. He, H. B. M. Adnan, et al.

