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The impact of social media discourse on financial performance of e-commerce companies listed on Borsa Istanbul

Business

The impact of social media discourse on financial performance of e-commerce companies listed on Borsa Istanbul

L. M. Batrancea, M. A. Balcı, et al.

This research by Larissa M. Batrancea, Mehmet Ali Balcı, Ömer Akgüller, and Anca Nichita explores the intriguing relationship between social media discourse and the financial performance of Borsa Istanbul's e-commerce XTCRT index during the COVID-19 pandemic. The study uncovers how dynamic Twitter conversations influence market dynamics, especially those related to health and technology.

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