Business

The effects of the aesthetics and composition of hotels' digital photo images on online booking decisions

P. Cuesta-valiño, S. Kazakov, et al.

This research, conducted by Pedro Cuesta-Valiño, Sergey Kazakov, Pablo Gutiérrez-Rodríguez, and Orlando Lima Rua, explores how digital image aesthetics in hotels affect online booking choices. By using advanced neural networks and innovative analytical methods, the study reveals how elements like lighting and color schemes sway customer perceptions, providing actionable insights for hotel marketers to enhance their online images and boost bookings.

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