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Swiping Disrupts Switching: Preliminary Evidence for Reduced Cue-Based Preparation Following Short-Form Video Exposure
PsychologyBehavioral Sciences

Swiping Disrupts Switching: Preliminary Evidence for Reduced Cue-Based Preparation Following Short-Form Video Exposure

W. Luo, X. Zhao, et al.

Even brief exposure to TikTok-style short-form videos may blunt anticipatory task preparation, selectively impairing proactive cognitive flexibility while leaving reactive control intact. In a randomized experiment (N = 72), participants who viewed 30 minutes of short videos failed to leverage extended cue-target intervals to reduce switch costs, unlike documentary or no-video groups—summarized as “swiping disrupts switching.” These findings highlight how short-form media may bias attention toward stimulus-driven reactivity. Research conducted by Wanying Luo, Xinran Zhao, Bingshan Jiang, Qiang Fu, and Juan'er Zheng.... show more
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