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Survival Pending Revolution: An Arts-Based Public Health Campaign to Promote COVID-19 Vaccination Among Young People of Color

Medicine and Health

Survival Pending Revolution: An Arts-Based Public Health Campaign to Promote COVID-19 Vaccination Among Young People of Color

D. Schillinger, M. Nation, et al.

Discover how the innovative campaign 'Survival Pending Revolution' utilizes spoken-word poetry to tackle vaccine hesitancy influenced by systemic racism. This impactful project, evaluated by researchers Dean Schillinger, Maury Nation, Julia Von Sommoggy, and Tianfeng He, resonates deeply with young adults, highlighting the power of the arts in public health communication.

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Playback language: English
Abstract
This study evaluates a novel public health communication campaign, "Survival Pending Revolution," created by young poets of color to promote COVID-19 vaccination among their peers. The campaign uses spoken-word poetry and film to address vaccine hesitancy within the context of systemic racism and health inequities. A two-phase evaluation, involving content analysis of the campaign materials and a focus group with young adults, compares "Survival Pending Revolution" to the Kaiser Family Foundation's "The Conversation" campaign. The findings suggest that the arts-based, critical communication approach of "Survival Pending Revolution" resonated more strongly with the target audience, particularly in validating complex decision-making processes and acknowledging the impact of structural racism on health. While neither campaign consistently generated high credibility or behavioral activation, the study highlights the potential of critical communication strategies in promoting vaccine uptake among marginalized communities.
Publisher
Frontiers in Public Health
Published On
Jan 01, 2023
Authors
Dean Schillinger, Maury Nation, Julia Von Sommoggy, Tianfeng He
Tags
COVID-19 vaccination
vaccine hesitancy
public health communication
systemic racism
critical communication strategies
young poets
marginalized communities
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