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StreetTalk: exploring energy insecurity in New York City using a novel street intercept interview and social media dissemination method

Environmental Studies and Forestry

StreetTalk: exploring energy insecurity in New York City using a novel street intercept interview and social media dissemination method

N. L. Sprague, I. B. Fan, et al.

Explore the innovative StreetTalk methodology developed by researchers Nadav L. Sprague and colleagues to understand energy insecurity in NYC. Through engaging interviews and social media outreach, this study uncovers critical insights into residents' experiences and desires for clean energy options.

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Playback language: English
Abstract
This study introduces StreetTalk, a novel qualitative research methodology inspired by social media influencers, to investigate perceptions and experiences of energy insecurity among New York City (NYC) residents. Employing dynamic short-form interviews with 34 participants from diverse backgrounds, thematic analysis revealed six major energy insecurity-related categories: (1) conservation and trade-offs, (2) physical inefficiencies, (3) thermal agency, (4) response to the bill, (5) disappointment and distrust in energy-related authorities, and (6) desire for and barriers to clean energy adoption. StreetTalk, emphasizing rapid data collection and social media dissemination (TikTok, Instagram, Facebook, YouTube), achieved substantial engagement (almost 200,000 views and impressions within the first year).
Publisher
Humanities and Social Sciences Communications
Published On
Aug 29, 2024
Authors
Nadav L. Sprague, Isabel B. Fan, Michelle Dandeneau, Jorge Fabian Hernandez Perez, Jordyn Birmingham, Daritza De Los Santos, Milan I. Riddick, Gabriella Y. Meltzer, Eva L. Siegel, Diana Hernández
Tags
energy insecurity
qualitative research
New York City
social media
clean energy
thematic analysis
participant experiences

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