This article explores the regeneration of Liangzhu culture, focusing on improving current practices in exhibitions, innovative cultural products, and integration with nearby areas. It emphasizes the adoption of digital and multimedia displays, simulated restorations, and improvements in cultural product design and development to match customer preferences. The article also suggests technical improvements for VR and AR technologies, including new methods for constructing digital models and choosing appropriate presentation mediums. Recommendations are provided for integrating Liangzhu culture with nearby tourist attractions and for the use of AR technology in simulated restorations, interactive activities, innovative cultural products, and new public spaces. The article concludes with an integrative regeneration plan applicable to similar Neolithic archaeological cultures.

Zhihong Liu