Promoting green transportation through changing behaviors with low-carbon-travel function of digital maps

Climate change is a challenge for global sustainable development. The transportation sector contributes considerably to global greenhouse gas emissions. In China, it accounts for about 10% of total CO2 emissions with high mitigation potential. Public transit systems can save energy and reduce carbon emissions. Carbon-inclusive action based on digital technology is becoming the primary measure for promoting green transit in China. To understand the level and nature of the public’s awareness of green transit and identify potential pathways to change their behaviors toward green transit, this study collected 7369 questionnaires nationwide and examined the public’s behavior and preferences regarding green transportation and their attitudes toward digital technologies that support green transportation, in the first such study in the Chinese context. The study found that (1) most respondents understand and accept the concept of green transportation, especially younger respondents under 39; (2) convenience, safety, and weather are the most important factors considered; (3) digital tools provide innovative and interesting options for public participation in green mobility. The government, social organizations, enterprises, and various stakeholders must strive to foster consensus and collaborative participation, partnering with digital technology enterprises and establishing emission reduction standards for low-carbon living, particularly in green transportation.