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Abstract
This study investigates public awareness and behavior regarding green transportation in China, focusing on the role of digital map technology. A nationwide survey (7369 respondents) revealed high acceptance of green transportation, particularly among younger individuals. Convenience, safety, and weather were identified as key influencing factors in mode choice. Digital tools, such as integrated green transportation portals on map applications, offer innovative options for public participation in green mobility. The study emphasizes the need for collaboration between government, organizations, and digital technology companies to promote green transportation and establish emission reduction standards for low-carbon living.
Publisher
Humanities and Social Sciences Communications
Published On
Feb 22, 2024
Authors
Li Zhang, Lan Tao, Fangyi Yang, Yuchen Bao, Chong Li
Tags
green transportation
digital map technology
public awareness
mode choice
collaboration
low-carbon living
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