Business

Predicting guest satisfaction and willingness to pay premium prices for green hotels

J. Yang, M. N. H. Reza, et al.

Discover how attitudes towards green hotels and practices in China can elevate guest satisfaction and willingness to pay more. This insightful research, conducted by Jin Yang, Mohammad Nurul Hassan Reza, Abdullah Al Mamun, Muhammad Mehedi Masud, and Mara Ridhuan Che Abdul Rahman, unveils the critical factors that drive guests to choose sustainable accommodations.

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Playback language: English

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