Linguistics and Languages

Otherness and suspiciousness: a comparative study of public opinions between the Confucius Institute and Goethe-Institut in developing countries

M. Huang

Discover the intriguing findings of Ming Huang's research that explores how Confucius Institutes and Goethe-Instituts are perceived in developing nations. The study reveals striking differences in public perception, identity, and the impact of governmental associations. Uncover the secrets behind the public's views from 2014 to 2023!

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Playback language: English

Index

Abstract

This study investigates the contrasting public perceptions of Confucius Institutes and Goethe-Instituts in developing nations. Utilizing lexical priming theory and natural language processing, the research analyzes news media coverage (2014-2023) to uncover differences in lexical features. Findings reveal a more established institutional identity for the Goethe-Institut compared to the Confucius Institute, which is primarily associated with language teaching and cultural dissemination. The Confucius Institute's stronger association with China and its government fosters a greater sense of "otherness" and negatively impacts public perception. The study contributes to a deeper understanding of public perception and institutional image in developing countries.

Publisher

Humanities & Social Sciences Communications

Published On

Jul 19, 2023

Authors

Ming Huang

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