Business

Modeling the significance of advertising values on online impulse buying behavior

Z. Feng, A. A. Mamun, et al.

This study by Zhitan Feng, Abdullah Al Mamun, Mohammad Masukujjaman, and Qing Yang delves into how advertising value impacts online impulse buying among Chinese consumers. Highlighting the significance of factors like informativeness, credibility, and entertainment, the research uncovers a fascinating connection to the impulse to buy, providing crucial insights for marketers.

00:00

Playback language: English

Related Publications

Explore these studies to deepen your understanding of the subject.

Business

The government intervention effects on panic buying behavior based on online comment data mining: a case study of COVID-19 in Hubei Province, China

T. Chen, Y. Jin, et al.

Business

The power of social media influencers: unveiling the impact on consumers’ impulse buying behaviour

K. Shamim and M. Azam

Business

The impact of capitalist profit-seeking behavior by online food delivery platforms on food safety risks and government regulation strategies

X. Dai and L. Wu

Economics

The influence of the social networks of fund managers on the herding behavior of SIFs in China

L. Wang, Y. Wang, et al.

Listen, Learn & Level Up

Over 10,000 hours of research content in 25+ fields, available in 12+ languages.

No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.

listen to research audio papers with researchbunny