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Modeling the significance of advertising values on online impulse buying behavior

Business

Modeling the significance of advertising values on online impulse buying behavior

Z. Feng, A. A. Mamun, et al.

This study by Zhitan Feng, Abdullah Al Mamun, Mohammad Masukujjaman, and Qing Yang delves into how advertising value impacts online impulse buying among Chinese consumers. Highlighting the significance of factors like informativeness, credibility, and entertainment, the research uncovers a fascinating connection to the impulse to buy, providing crucial insights for marketers.... show more
Citation Metrics
Citations
22
Influential Citations
1
Reference Count
88
Citation by Year

Note: The citation metrics presented here have been sourced from Semantic Scholar and OpenAlex.

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