Modeling the reuse intention and practices of secondhand clothing: evidence from a developing nation

This study explored the effect of perceived values on sustainability, problem awareness, the ascription of responsibility, sense of community, and anticipated guilt on reuse (sell and/or swap) intention of secondhand clothing through partial least squares structural equation modeling. This study adopted a cross-sectional design and collected quantitative data from 524 conveniently selected respondents in China through an online survey. The findings revealed that perceived values on sustainability, ascription of responsibility, sense of community, and anticipated guilt are the most important factors influencing reuse intention, whereas problem awareness is not a significant predictor. It has also been demonstrated that reuse intention promotes the development of reuse practices. Despite its large population, China is facing significant environmental challenges. The findings of this study may provide a viable option for the sustainable development of reusing secondhand clothing and also contribute to new knowledge on the factors that influence the reuse practices of secondhand clothing in China and even around the world.