Food Science and Technology

Modeling the intention to consume and willingness to pay premium price for 3D-printed food in an emerging economy

M. Yang, J. Gao, et al.

This research conducted by Marvello Yang and colleagues delves into consumer intentions and premium pricing for 3D-printed food in Indonesia, revealing key influences such as personal innovativeness and perceived product value. Discover how these insights can enhance consumer acceptance in a novel food market.

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Playback language: English

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