Media portrayal of old age and its effects on attitudes in older people: findings from a series of studies

This study investigates the impact of media portrayals of old age on attitudes among older adults. Using a mixed-methods approach (a quasi-experimental survey and focused interviews), the study examined the effects of three age frames ('age as decline', 'age as (super) power', and 'age as a new dawn') on participants' self-image and public image of old age. The results revealed a divergence between self and public image responses. Negative age frames improved self-image while worsening the public image, whereas positive frames had the opposite effect. Interviews confirmed these findings and highlighted the complexity of reactions, including feelings of guilt and inadequacy in response to idealized portrayals. The study supports the theory of social comparison processes, suggesting media provides comparison standards that impact self-esteem.

Julian Wangler, Michael Jansky