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Measuring Indonesian young consumers' halal purchase intention of foreign-branded food products

Business

Measuring Indonesian young consumers' halal purchase intention of foreign-branded food products

M. Pradana, N. Rubiyanti, et al.

This study uncovers the halal food purchasing intentions of young Muslim consumers in Indonesia, specifically adolescents. Conducted by Mahir Pradana, Nurafni Rubiyanti, and Frederic Marimon, the research highlights how attitudes and subjective norms affect these purchase intentions.

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