logo
ResearchBunny Logo
Measuring Indonesian young consumers' halal purchase intention of foreign-branded food products

Business

Measuring Indonesian young consumers' halal purchase intention of foreign-branded food products

M. Pradana, N. Rubiyanti, et al.

This study uncovers the halal food purchasing intentions of young Muslim consumers in Indonesia, specifically adolescents. Conducted by Mahir Pradana, Nurafni Rubiyanti, and Frederic Marimon, the research highlights how attitudes and subjective norms affect these purchase intentions.

00:00
00:00
Playback language: English
Abstract
This article examines the halal food purchase intention of young Muslim consumers in Indonesia, specifically focusing on teenagers. Using a quantitative methodology with 161 respondents and variance-based structural equation modeling, the study investigates the influence of the Theory of Planned Behavior (TPB) on halal food purchasing decisions. Findings reveal that subjective norms and attitudes significantly influence purchase intention, while perceived behavioral control does not.
Publisher
Humanities and Social Sciences Communications
Published On
Mar 31, 2024
Authors
Mahir Pradana, Nurafni Rubiyanti, Frederic Marimon
Tags
halal food
purchase intention
young Muslim consumers
Theory of Planned Behavior
quantitative methodology
subjective norms
attitudes

Related Publications

Explore these studies to deepen your understanding of the subject.

The impact of country of origin on consumer purchase decision of luxury vs. fast fashion: case of Saudi female consumers
Business

The impact of country of origin on consumer purchase decision of luxury vs. fast fashion: case of Saudi female consumers

T. S. Abalkhail

Influences of design-driven FMCG on consumers’ purchase intentions: A test of S-O-R model
Business

Influences of design-driven FMCG on consumers’ purchase intentions: A test of S-O-R model

F. Wang, K. Wang, et al.

Stability of the timing of food intake at daily and monthly timescales in young adults
Health and Fitness

Stability of the timing of food intake at daily and monthly timescales in young adults

A. W. Mchill, C. J. Hilditch, et al.

Calculation of external climate costs for food highlights inadequate pricing of animal products
Environmental Studies and Forestry

Calculation of external climate costs for food highlights inadequate pricing of animal products

M. Pieper, A. Michalke, et al.

Listen, Learn & Level Up
Over 10,000 hours of research content in 25+ fields, available in 12+ languages.
No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.
listen to research audio papers with researchbunny